Web Analytics is the practice of amassing website traffic data to better understand user activity and interactions. The insights gained through web analytics allow website owners and developers to make informed decisions about how to improve site efficacy and user experience.
- Helps make websites more effective by analyzing what percentage of the visitors are repeat visitors, what percentage of visitors view only one page before leaving, and how many pages visitors request before leaving.
- Provides data visualization tools including a dashboard, scorecards, and motion charts, which display changes in data over time.
Vision Creative Solutions, a Punxsutawney, PA based creative and marketing agency, provides web analytics to small to medium sized businesses throughout Pennsylvania and the surrounding area.